Where Visibility Becomes Cultural Authority
A full-scale PR and brand partnership for organizations ready to move beyond occasional press mentions into sustained industry leadership. This is where strategic media placement, cultural storytelling, and experiential marketing converge to cement your authority.
The authority Gap
Why Visibility Without Strategy Keeps You Stuck
You've been featured.
You've spoken.
You've shown up
But the momentum doesn't last.
Sporadic press doesn't build authority. Inconsistent messaging dilutes positioning. And treating every media opportunity as equally valuable scatters your influence instead of concentrating it.
You don't need more visibility. You need the right placements, strategic positioning, and a partner who knows how to turn coverage into cultural capital.
Most leaders make three critical mistakes:
here's why
Telling Different Stories on Different Platforms
When your messaging isn't consistent, people can't connect the dots. They might see you on Instagram, hear you on a podcast, and visit your website—but if the story keeps changing, they'll never fully understand what makes you different or why they should trust you.
Journalists and media producers notice this too. If your brand story isn't cohesive, they move on to someone whose message is crystal clear.
The Fix: Strategic Media Placement
Imagine if every interview, feature, and media appearance reinforced the same core message. Imagine being known for one specific area of expertise—so well that when journalists need a quote, producers need a guest, or conferences need a speaker, your name is the first one that comes to mind.
That's what strategic PR does. We help you identify the platforms worth your time, craft messaging that positions you as the definitive expert, and turn scattered visibility into concentrated authority.
Being Everywhere Instead of Being Strategic
When you show up on platforms that don't align with your ideal audience, when you talk about topics outside your core expertise, when you accept every invitation without considering strategic fit—you're not building a brand. You're building confusion.
Your audience can't figure out what you're known for. Journalists don't know when to call you. And your competitors—who do have focused positioning—become the go-to experts while you're still trying to be everything to everyone.
The Fix: Strategic Media Placement
Imagine if every interview, feature, and media appearance reinforced the same core message. Imagine being known for one specific area of expertise—so well that when journalists need a quote, producers need a guest, or conferences need a speaker, your name is the first one that comes to mind.
That's what strategic PR does. We help you identify the platforms worth your time, craft messaging that positions you as the definitive expert, and turn scattered visibility into concentrated authority.
Being Everywhere Instead of Being Strategic
When you show up on platforms that don't align with your ideal audience, when you talk about topics outside your core expertise, when you accept every invitation without considering strategic fit—you're not building a brand. You're building confusion.
Your audience can't figure out what you're known for. Journalists don't know when to call you. And your competitors—who do have focused positioning—become the go-to experts while you're still trying to be everything to everyone.
The Fix: Strategic Media Placement
Imagine if every interview, feature, and media appearance reinforced the same core message. Imagine being known for one specific area of expertise—so well that when journalists need a quote, producers need a guest, or conferences need a speaker, your name is the first one that comes to mind.
That's what strategic PR does. We help you identify the platforms worth your time, craft messaging that positions you as the definitive expert, and turn scattered visibility into concentrated authority.
Leacy Amplier
Where visibility becomes cultural authority
Some brands don't just want media coverage. They want to shape the conversation. They want to be the name people think of when they think of their industry. They want cultural authority—not just exposure.
The Legacy Amplifier is a flagship partnership designed for organizations ready to expand their reach, attract high-level sponsors, and build long-term industry traction through strategic PR, cultural storytelling, and experiential marketing.
Story Development
We identify the narrative angles that make your brand compelling to journalists, podcasters, and media producers. You'll receive a custom PR strategy tailored to your goals, complete with media target lists and message positioning that makes you quotable.
Your Visibility Blueprint
Media Coaching
Before every high-stakes interview, we prepare you with talking points, messaging frameworks, and confidence coaching. Mock interview recordings (if applicable) and custom prep guides ensure you show up polished, prepared, and memorable.
Press & PR
We pitch your story to targeted journalists, podcasters, and producers—securing placements in outlets that matter to your audience. From press releases to media distribution to ongoing press monitoring, we handle the outreach so you can focus on showing up ready.
Visibility Content
Your media placements should work for you long after the interview airs. We create content prompts aligned with your PR strategy and develop a professional media kit that makes it easy for journalists to feature you.
Tracking
You'll receive transparent reporting on every placement, audience reach, and engagement metric. Quarterly recalibration sessions and an analytics dashboard ensure your PR strategy evolves with your goals and drives measurable impact.
Brand Story Framework
1:1 Media Training
Direct Media Outreach
Social Media Tied to PR Campaigns
Monthly Visibility Reports
let's get into the process
meet the founder
Witney orbes
After a decade in the high-pressure world of TV news, I realized I was building visibility for everyone but myself. It was time to turn those skills into a business that amplified the voices I believed in. Today, I help brands and entrepreneurs tell their stories with the same precision and polish I once brought to the newsroom. Whether it’s PR strategy, social media content, or creative campaigns, my mission is simple: to turn your story into influence.
What You Can Expect
The Legacy Amplifier isn't a one-size-fits-all service. It's a customized, ongoing partnership designed to position your organization as the definitive voice in your industry. We start with a comprehensive discovery process to understand your goals, competitive landscape, and visibility gaps. From there, we build a strategic roadmap that aligns media placements, speaking opportunities, and content development with your long-term objectives.
Throughout our partnership, you'll have dedicated support—from press pitching and interview prep to event positioning and quarterly strategy sessions. Every placement is intentional. Every opportunity is vetted. Every piece of content reinforces your authority.
step 1
We frame your story, audit your current positioning, and identify the media opportunities that will move the needle for your organization.
step 2
We create your customized strategy roadmap, including press angles and audience targets.
step 3
We get to work—pitching stories, coordinating interviews, booking speaking engagements, and managing all media outreach on your behalf. First deliverables within 10 days.
step 4
Discovery & Strategy
Implementation
Onboarding
Reporting & Optimization
Receive monthly updates on media placements, engagement metrics, and business impact. Quarterly recalibration sessions ensure your strategy evolves as your organization grows.
A Partnership Built for Long-Term Authority
Starting at $7,500
The Investment
Starting at $25,000
Building a legacy requires more than a few press releases. It requires dedicated strategy, ongoing media relationships, and the kind of positioning that makes your organization impossible to ignore. That level of partnership starts here.
Ongoing, flexible partnership with continuous media outreach, interview prep, and strategic positioning. Ideal for organizations that want sustained momentum and the ability to capitalize on opportunities as they emerge.
Structured engagement with intensive strategic focus and milestone-based deliverables. Perfect for organizations that prefer defined planning cycles with clear objectives and measurable outcomes each quarter.
monthly option
Quarterly Option
Frequently Asked Questions
